As part of the UNDISCOVERED Global Concert Series
50 Local Bands Will Perform at Hard Rock Cafe Locations for 50 Days of Music in Partnership with Playing for Change Including at the Hard Rock Cafe Hollywood Blvd
HOLLYWOOD, CA., May 22, 2022 – Hard Rock International is teaming up with Playing for Change and the Playing For Change Foundation to lend its legendary stages to emerging talent around the world as part of a new concert series, UNDISCOVERED Powered by Hard Rock. With the first series of performances which started on May 12 and will run through June 30, 50 local bands will play 50 days of music at 20 different Hard Rock Cafe locations throughout Europe, North America and Asia including Hard Rock Cafe Hollywood Blvd. From Barcelona to Los Angeles, CA, guests are invited to catch the concerts live and make a donation in support of local artists worldwide. Hard Rock Cafe Hollywood Blvd will host the series performance by Heaven Below on May 26, 2022 from 8:00 p.m. – 10:00 p.m. at the famed entertainment venue.
As part of the exciting worldwide promotion Hard Rock Cafe Hollywood Blvd hosts Heaven Below on May 26th. Nikki Stringfield and Patrick Kennison make up the duo. Stringfield tours with The Iron Maidens and Patrick is usually on the road with Lita Ford as her guitarist. When both aren’t touring, they perform exclusive shows as an acoustic duo playing a variety of classic covers and originals.
Playing For Change was created to inspire and connect the world through music. Founded in 2002 under the belief that music has the power to break down boundaries and overcome divisiveness, Playing for Change has produced over 400 videos, recorded over 1,200 musicians in 60 countries, and touched the hearts of over 2 billion viewers through music videos, performances and school programs.
The UNDISCOVERED concert series will highlight artists like the Playing For Change Band, Los Pinguos, DON VITO, Bikram Sambat, Modjorido, Whiskey 6 and many others, who will also have an opportunity to showcase their memorabilia.
Participating Hard Rock Cafe locations include: Barcelona, Kathmandu, Bali, Boston, Miami, Hollywood Blvd, Paris, Seattle, Philadelphia, San Francisco, Bucharest, New Orleans, Key West, Johannesburg, London Old Park Lane, London Piccadilly Circus, Tokyo-Roppongi, New York, Atlanta, Nashville and Memphis.
For more information around UNDISCOVERED powered by Hard Rock, visit https://www.hardrockcafe.com/undiscovered.aspx
ABOUT HARD ROCK CAFE HOLLYWOOD BLVD
Hard Rock Café Hollywood Blvd. is a world-class restaurant and tourist attraction located at the Hollywood & Highland Center beside the world-famous Dolby Theater and just steps away from the TCL Chinese Theatre and Hollywood’s Walk of Fame. The Hard Rock Café Hollywood Blvd. offers high-energy entertainment and its famous menu of appetizers, entrees, specialty drinks and desserts. The 20,000 square-foot café includes spacious seating, a live music area, a bar, and two retail stores offering Hard Rock Café’s limited-edition merchandise. The café showcases new and unique interactive experiences for guests, including an 18’ x 4’ Rock Wall™, touchscreens in booths throughout the café, and Microsoft Surface™, all of which enables guests to explore the world’s greatest music memorabilia collection and virtual tour of all the Hard Rock locations worldwide. The Hard Rock Café Hollywood Blvd. opened in July of 2010. For more information please visit the website at
About Playing for Change
Playing For Change (PFC) is a Certified B Corp (Social Purpose Organization) created to unify the world through the power of music. The primary focus of PFC is to record and film musicians performing in their natural environments and combine their talents and cultural power in innovative videos called Songs Around The World. Creating these videos motivated PFC to form the Playing For Change Band and establish the Playing For Change Foundation—a separate 501(c)3 nonprofit organization dedicated to supporting music programs for children around the world.
The Playing For Change Foundation has created 17 music programs across 13 countries, engaging marginalized youth in diverse communities around the world. Over 40,000 people have been impacted by the foundation’s community development and empowerment efforts throughout our program regions and beyond.
This year, Playing For Change celebrates its 20th anniversary and aims to continue to create hope and inspiration for the future of our planet and spread peace and unity through music.
To learn more about PFC, visit https://playingforchange.com
To learn more about the work of the PFC Foundation, visit http://www.playingforchange.org
PRESS CONTACTS Caroline Galloway 440-591-3807 caroline@m2mpr.com
Eileen Mercolino 310-663-1024 eileen@m2mpr.com
